SALEM NH, September 30, 1999 --
Interlatin Corporation’s peru.com, colombia.com, and bolivia.com sites are key
gateways to the only online network that provides regionally focused information for South
American citizens living outside their home countries. These sites can be accessed
directly or through the interlatin.com Andean portal. Unlike other Internet sites that
offer general information on South America to a broad range of visitors in scattered
geographies, Interlatin's sites present content that's tailored to the diverse interests
and needs of Peruvians, Colombians, and Bolivians living in North America. Each of their
sites provides its respective audience with a range of country-specific features,
including local and regional news; business and sports news; e-commerce, travel, tourism,
and financial services; chat rooms and discussion forums; education, lifestyle, regional
food, and entertainment information; free e-mail services; and radio and media streaming.
Each of the three sites contains accurate and timely content
developed by an in-country staff that includes highly skilled personnel who sift through
their bureau's steady stream of incoming news for relevant information. Staffers also
develop their own leads and generate original content. Web pages are presented in the
native Spanish dialect of each country, and optional English versions are available for a
growing number of areas within the sites. The three sites are typically updated twice a
day, seven days a week.
Demographic analysis provides a more detailed picture of the kind of
people who visit peru.com, colombia.com, and bolivia.com. For example, the average age of
the approximately 600,000 monthly visitors to peru.com is 32; 60% are
Peruvian citizens living in the United States; 20% live in Peru; and
20% are from other countries, notably Canada, Sweden, and Argentina. Most site visitors
are middle- to high-income business people, while tourists account for a small but
significant percentage of visitors. Males comprise 66% of visitors; females, 34%. More
than 50% of visitors are college graduates. With these demographics in mind, corporations
and agencies can target the sites' well-defined audience segments with customized
information for a high return on their marketing investment.
Of the three sites, peru.com offers the most robust features. To
ensure the other two sites reflect the high standards set by peru.com's features,
functions, and style, Interlatin is currently revising colombia.com's architecture and
will eventually redesign bolivia.com to provide consistent themes and branding across all
three sites.
Key South American publications have commented on the success and
influence of peru.com, colombia.com, and bolivia.com. Semana, a weekly business
newsmagazine published in Bogota, Colombia, proclaimed the portal a
Top 100 Web site. As a Semana Top 100 site, it is focused on
"… providing local content in Spanish and in the most complete possible
way." In its April 4, 1999 edition, El Comercio, Lima, Peru’s leading
newspaper, praised peru.com’s featured and popular perufutbol.com sub-site as an
excellent example of "Peruvian soccer in real time … where you will see not only
the latest national soccer news but [a complete account] of what the national soccer team
is doing. This is one of those pages not to miss." Peruvians’ passion for soccer
ensures continued and large-scale audience attention to perufutbol.com and, by
association, peru.com.
Site managers are planning enhancements for peru.com, colombia.com,
and bolivia.com. They are also meeting with major South American radio enterprises to
discuss co-marketing opportunities and making plans to provide unique and secure
e-commerce capabilities to its visitors. Peruvian, Colombian, and Bolivian site visitors
will have ready access to familiar products and timely, reliable delivery of purchased
goods and services. In other e-commerce developments, Interlatin executives are
negotiating a joint venture with a major financial institution to provide fast, easy, and
secure
wire transfer of funds through its peru.com, colombia.com, and
bolivia.com sites.
Juan Francisco Rosas recognized the need for a Spanish-only South
American portal and related sites, and responded to it in 1999 by founding Interlatin
Corporation. The company's hardware and technology services are provided by
WorldCom Exchange, Inc., of Salem, NH. Content for the www.peru.com
site is provided by www.peru.com s.a,
a Peru-based company. Pan American Marketing is the exclusive
marketing representative for all Interlatin sites.
For more information visit www.interlatin.com. Download a file of
this document at www.interlatin.com/press.
Contact: Belisario Rosas
Pan American Marketing, Inc.
6 Delaware Drive
Salem, NH 03079 USA
Phone: 603-893-8603
Fax: 603-893-4442
E-mail: info@panammarketing.com
